Loveland continues its long-standing tradition of remailing Valentine’s Day cards

Loveland, Colorado has a very special tradition. This year, 2011, marks the 65th anniversary of its Valentine’s Day card remailing program.



Each year, the city produces a special postal franking stamp with a poem and message. People send in their cards and, for a fee, get their card franked with the stamp and remailed from the “city of love.” It’s called the Sweetheart Stamp and it doesn’t matter where in the world you live; you can get your card re-mailed.

Volunteers and the postal service combine to provide this sweet and unusual service which was begun by postmaster Postmaster Elmer Ivers, Chamber of Commerce president Ted W. Thompson and his wife, Mabel, in 1947. The Thompsons now have a park named after them, complete with plaque.

This year’s stamp has a cowboy Cupid, aiming his little arrow of love. The city also sponsors a Miss Loveland Valentine program, where a high school senior is picked for the role. The organizers say that they see people sending in their cards, over and over again. You can buy the official Loveland card in the local area or online through the program’s website.

Stamping begins on February 2 and is done at the Chamber of Commerce. Participants are invited to send an addressed, stamped Valentine’s Day card in a larger envelope. The card is franked and then re-sent. It’s a community effort and accompanies several special dances and events in the city.

We at daFlores think this is a wonderful way to surprise your Valentine. It only takes a few minutes to arrange and shows that you’re willing to think ahead and come up with romantic delights. Then, of course, we suggest you take a look through our own Valentine’s Day section to see if any of our gorgeous, fresh arrangements might add an extra dimension to your special day!

Remember: All our flowers were still growing the morning they were arranged and are lovingly put together by experts. See if you can create your own, very special Loveland this Valentine’s Day!