July 20, 2009 — Online flower delivery service daFlores.com recently gained its 30,000th fan on the social media site Facebook. One of the first online florists to offer delivery service to Latin America, daFlores continues to embrace technology and social media as part of its overall commitment to service and innovation. The company’s Facebook fan page gives customers a place to comment on the company and talk about the products.
“Facebook is a natural extension of our customer service,” says Francisco Bustos, CEO and President of daFlores.com. “The astounding growth of our Facebook page is a great testimonial to our service and products.” The company posts news about its offerings, YouTube videos and includes an online coupon for fans on its page. Every week, the daFlores fan page averages 1000 comments and thumbs-ups (known as “likes” in Facebook parlance).
With many years in the flower business, ten of those online, daFlores is one of the largest online florists specializing in service to Latin America. Facebook and other social media sites such as Twitter are an important part of the company’s outreach efforts. “We help people connect with their loved ones overseas,” observes Mr. Bustos. “Many of our customers have family and friends who live far away. Our flower service allows those people to keep in touch with their loved ones, and our Facebook page allows them to tell their stories.”
DaFlores is a leading international flower delivery service which delivers to Latin America, the United States and parts of Europe and Asia. The company works with a network of local flower shops, all of which must undergo a meticulous selection process and prove that their products and work are top-notch.